Can Uber drivers stop human trafficking?

That’s the idea behind a new initiative announced today by the ride-sharing company. Uber has partnered with the Polaris Project, a nonprofit working to combat sex slavery, to educate drivers about preventive measures, such as the National Human Trafficking Hotline (which is operated by Polaris).

Almost 750,000 American Uber drivers will receive an in-app message in the coming days with a link to the Polaris hotline, along with educational information on how to recognize and report human trafficking. The information comes from resources including Polaris, The National Center for Missing & Exploited Children and The McCain Institute Human Trafficking Advisory Council.

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