“McCain” as one of the most respected/recognized names in global leadership is front and center, with the Institute placed “In The Arena,” connoted by the two upward curves, which represent both steps up into, and the Arena border. The border steps are intentionally unclosed, i.e. not fully looped, because we’re about open, not closed societies. McCain Institute is In the Arena, and helps leaders and citizens step up, survive and thrive In the Arena. The curved steps / arena border are also a play on the two “C”s in “McCain” which represent “Character” and “Courage” — mainstays of the Institute, and why we’re an “action tank.”