Challenge:

Despite trade being a strongly debated issue in the public sphere, there is a lack of understanding on how US-Europe trade works among people who are not experts on the subject.

 

Solution:

The McCain Institute partnered with the Bertelsmann Foundation, Ecorys and the Royal Danish Embassy to provide a model for understanding the implications of the TTIP in the United States. The model allows users to select scenarios that demonstrate changes in employment, GDP growth, and exports for the United States and for each of the 50 states, providing users a deeper understanding of the outcomes.

 

Results:

Using this tool for educating and raising awareness for a potential TTIP agreement, the McCain Institute has convened a range of political, diplomatic, business and social sector leaders who examine the long-term geopolitical and economic implications of TTIP. Some examples include the U.S.-German Chamber of Commerce and the American Automotive Policy Council.